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Today, a quarter of this country's youths are Latino. Trust thinks things have fundamentally changed since the days those older songs made it to the top of the charts. Of course, you have to wonder if "Bailando" is just the latest "Macarena" or " Rico Suave." That is, will it be another one to six years before the next Spanglish crossover? "For it to be working there, again, is another sign that the song really doesn't seem to have any boundaries at this point," Trust says. "Bailando" has rocked other Latino hubs like New York and Los Angeles. It got a ton of airtime and it scored high on Shazam and iTunes.īased on that success, Republic Records guessed that "Bailando" would survive the leap from the Latin market to the American market, but producers added a rap by Sean Paul - just to be safe. "Bailando" crept into American markets last February, by way of Latin radio stations in Miami. 1 hit on the Billboard Hot 100 chart for 14 weeks," he says. "As much as people might chuckle at that song now, it was a No. And let's not forget 1996's earworm " Macarena." Shakira had a crossover hit with " La Tortura" in 2005, and going back even further, " La Bamba" was a hit in 1987. It just doesn't happen very often - "occasionally," Trust says. "It's romantic, it's sensual I think addictive is actually a perfect word to use for how the song totally comes together," Trust tells NPR's Arun Rath. Gary Trust, Billboard's associate director of charts/radio, says Iglesias told Billboard that he thinks there's something "addictive" about the song.
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Before long, Iglesias released a Spanglish version of the song that broke into the American pop charts 21 weeks later, it is holding steady at No. If you've been listening to American pop radio in the past five months or so, you likely heard Spanish singer Enrique Iglesias' hit song "Bailando."